Marketing Case Studies

American Whiskey Convention

The American Whiskey Convention is the largest gathering of all American whiskey makers in North America. This annual event is attended by some of the biggest names in the bourbon and whiskey world, as well as small independent distillers alike.

Founded by CEO Laura Fields to promote and raise awareness of American bourbon and whiskey heritage while pursuing the larger mission of helping American grain farmers who provide the ingredients to whiskey makers all over the country.

The Challenge

AWC was having trouble with selling tickets and needed help to improve the attendance for their annual event. After in-depth research, we determined that this was because they lacked a cohesive digital marketing strategy to build up anticipation and enthusiasm for their upcoming event.

The Solution

Content Marketing

We created a comprehensive content calendar for 3 months leading up to the event. The content is designed to be attractive and engaging to the target demographic. Our aim was to educate the audience and build anticipation to the event. We took advantage of relevant and timely holidays and celebrations to create fun and engaging contests and giveaways. 

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Social Media Management

We implemented an intensive engagement strategy across all platforms. Our strategy consists of timely responses to any comments or messages and giving an active voice to the brand, as well as active daily outreach to targeted demographics.  We also encouraged the audience to share our posts, thus gaining additional free organic impressions. 

Press relations

We helped craft the press release and successfully pitched the story to multiple online outlets including Philly Voice, Generosity, Scotchwhisky.com, and the leading podcast in the whisky enthusiast community “The Bourbon Daily” 

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Influencer marketing

We successfully sourced, on-boarded, and coordinated with multiple leading social media influencers, bloggers, podcasters, and brand partners in the whisky and bourbon enthusiast community to attend the event as well as help us to promote the event. In total, we were able to gain an estimated 150,000 additional impressions on this strategy. 

Video Production

We put together a great video to showcase the success of the event while at the same time offer our client a great asset to advertise for next year’s event. 

The Results

1 %
Increase in reach and impression
1 %
Tickets Sold
1
Publications featured
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Combined reach from influencers

Testimonials

As we entered the fourth year of our event, we knew we needed someone to handle our social media interactions. The team at Polaris helped us put together a plan, execute that plan, and made adjustments and improvements as we went along.They did an excellent job increasing our exposure on multiple platforms. Particularly outstanding was their ability to recognize opportunities that arose from the exposure and give us a chance to act on them. There are many people who can make social media posts, but the team at Polaris is a rare talent that can sensibly create and execute a strategy. Their continued work is an important part of our growth as an organization.
Laura Fields CEO of American Whiskey Convention & The Delaware Fields Foundation
Laura Fields

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Leanna Organics

Leanna Organics offers handmade, organic skincare and self-care products that are infused with pure CBD extracts.  Founded by the husband and wife team from Colorado, their products are made with great care and in small batches. Their mission is to promote the benefits of CBD extracts and offer their customers a truly luxurious, spa-like experience. 

The Challenge

The co-founders have a great product in the fast-growing CBD market. However, they did not know how to market their products and did not have a solid brand foundation and infrastructure. Their website was barebone and basic, and they did not have the right messaging to stand out from their competition and reach the right audience. 

The Solution

BRAND DEVELOPMENT

We worked closely with the founder to help them discover their WHY and WHO and that into actionable brand messaging. After the brand development workshop, we completely revamped their website to reflect the new messaging and positioning.

Services include: Brand messaging workshop, Web Design, and Copy Writing. 

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MARKETING CONSULTATION

We helped the client narrow down and determine the ideal targeted demographic for their business. From this information, we designed the most optimal strategy and trained the client on how to implement it effectively.

Strategies includes: Instagram marketing, Facebook marketing, Email Automation, Influencer marketing, SEO and blogging. 

SEARCH ENGINE OPTIMIZATION

Our SEO efforts were successful in getting the client to the front page of Google for their targeted keywords. 

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INFLUENCER MARKETING

We developed and implemented an influencer marketing system that the client can use to build brand awareness and run cross-promotions with influencers within the health and wellness space. 

The strategy involved partnering with fitness and wellness influencers to run contests and coordinate cross-promotion opportunities. 

Testimonials

Starting a business is much more difficult than I thought it would be. I found the team at Polaris when I was stressed out, overworked, and a bit lost. They helped me develop a brand identity and story. We developed a clear idea of who we were and the people that were most likely to buy. They helped us with our social media strategy, copy, redesigned our entire website, email marketing strategy, and just about everything that goes into starting a business. The main reason I stick with the team at Polaris is that I can trust them. They truly care about the success of their clients and it shows. I recommend the team at Polaris to anyone who is starting a business.
Scott MollenkopfCo-Founder of Leanna Organics
Scott Mollenkopf

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EBONY SUNS LLC

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Ebony Suns LLC is a business consultancy founded by Russell Hicks. Their mission is to promote and cultivate green businesses and facilitate a greener future. They consult businesses on how to go green as well as providing training for the green work force. 

The Challenge

The client needed a top to bottom overhaul of their brand identity as well as brand infrastructure to relaunch to a new audience. 

The Solution

BRAND DEVELOPMENT

We worked closely with the founder to clarify the brand messaging as well as redesign the logo. 

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WEBSITE REDESIGN

We worked with the founder to redesign the look and presentation of the brand. 

Testimonials

As the C.E.O. of Ebony Suns Enterprises, LLC and a business owner looking to do more business online with providing online resources for aspiring and emerging social entrepreneurs to grow, I value working with the best in streamlining my company to expand online in this digital age. I am happy I found Lam Nguyen of Polaris Image. I really enjoy working with him and value his advice. I appreciate his approach and expertise with web development, and look forward to building a business relationship long-term. Lam Nguyen is the best web developer I know. I recommend that you get to know him as well.
Russell Hicks CEO of Ebony Suns LLC
Russell Hicks

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